Buyers flock to sales app

By Country News on August 29, 2017
  • Buyers flock to sales app

    Changing habits...More buyers are searching for rams through web app RamSelect.

Inquiry for rams through web app RamSelect has never been stronger, with a dramatic increase in the number of buyers searching the site so far this season.

RamSelect allows ram buyers to find and rank rams based on Australian Sheep Breeding Values that match their own breeding objective.

More than 1129 ram searches were conducted on RamSelect during July, compared to 154 at the same time last year, and the power of RamSelect as a marketing tool has also been recognised by ram breeders, with 2133 rams currently listed on the site.

‘‘Given how early we are in the ram-selling season, these numbers really show how valuable RamSelect has become to sheep breeders in both buying and selling rams,’’ Co-operative Research Centre for Sheep Industry Innovation (Sheep CRC) chief executive James Rowe said.

‘‘It is particularly encouraging to see the huge spike in ram searches which shows that more and more ram buyers are recognising the value of RamSelect for identifying rams suited to their individual breeding objectives and operating environments.’’

First released in 2015 by Sheep CRC, RamSelect has been embraced by the industry with more than 15000 rams from 186 stud catalogues listed in its first year, with this figure jumping to 17600 from 224 catalogues in 2016.

Ram buyers conducted more than 6300 ram searches during the 2016 ram sale season, and the volume of rams listed last year equated to about 10 per cent of the national ram market.

Sheep CRC has announced it is developing a cost-recovery model to support the continued delivery of RamSelect to put it on a secure financial footing for a long life after the CRC comes to an end in 2019.

Users who wish to save their breeding objective, together with a sale list and their ram team information or genomic profiling information, will be required to become a registered user for $25 a year.

■For more on RamSelect, go to:

■Information on Sheep CRC is available at:

By Country News on August 29, 2017

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