Big fat boost for business

By Country News on December 03, 2015

Sally Malloy is gearing up to undertake further training to help launch her new business, which will cater for people seeking a high-fat meat diet.

Called the Fat Heifer, the business will focus on sourcing high-fat meat and delivering it to people’s homes.

‘‘All products will be grass-fed, free-range and lovingly raised,’’ Ms Malloy said.

‘‘It will not necessarily be organic, but minimal chemicals will be used and nothing will be added.’’

The new business venture developed from her current business, Seven Creeks Grass Fed, which delivers beef and lamb meat packs from animals grown on her own farm.

The new idea stemmed from food intolerances and allergies Ms Malloy and her one-year-old son share.

She became interested in adopting a paleo and low-carb high-fat diet and has since experienced relief with her intolerances and allergies.

She said the further training would allow her to build her social media and marketing strategy to promote the business.

Ms Malloy’s further education is being financially aided by a scholarship awarded by the Young Farmers Program.

She said the investment portion would help build a new website for her business, which she will work on in the coming months.

Ms Malloy will do her training at the Association for Data-driven Marketing.

She originally completed an Advanced Diploma of Agriculture at Longerenong Agricultural College Victoria and a Bachelor of Science (Agriculture) by correspondence with Charles Sturt University.

She was one of 13 young farmers across Victoria to win the new scholarship, which helps recipients seek further training and study to benefit their careers in agriculture.

By Country News on December 03, 2015

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